Design Basics: Colour
In any design, consideration for colour is one of the fundamentals. Remember Myspace? No? Well, back when people did if you had a pound for every time someone thought it would be a good idea to have a pink background with yellow text as the main theme for their profile you’d be very rich indeed.
Alas, no such system was in place and all we got for our troubles was eye strain and an urge to vomit.
Colour is everything. Every piece of professional marketing you see will have had great attention paid to colour, be it the corporate colour scheme, or the use of colour in promotional materials. That catalogue that just fell through your door? Time (and money) will have been spent, that voucher you have to print off for your currys.co.uk discount codes? Time will have been spent making it eye catching so you don’t just disregard it and forget about it/ bin it.
The exact same principle applies to web design, and more often than not the simpler the better. Look at Yahoo: white and purple since day one, the new mail beta really pops. Facebook, love it or loathe it, a simple scheme of blue and white that is instantly recognisable the world over.
Any aspiring web designer should have a colour reference chart readily available so that if your eye can’t tell you whether something sits well or not, the chart should do the job. There are some decent online references available, for instance this: http://www.watercolorpainting.com/color.htm
While the latter part is aimed at water colour artists the majority serves as a perfect reference on the basics.
Another good resource that has really taken off is Adobe’s Kuler which you can find at Kuler.adobe.com
It serves as a library for colour schemes using a community rating system and is also a great place to start when looking for the perfect scheme for your design. Happy hunting.
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