Can Anyone Halt Apple’s Train?
The most revolutionary product this century is most certainly the iPod. Its release and mass pilgrimage to the Apple Store caused massacres across the industry. Most notably of those was the sacrifice of the CEO of Sony because of his inability to foresee the future. But, to his defence no-one had a crystal ball that got it right. I would even go as far as saying Apple hadn’t a clue of the craze they’d created. From that day in 2001, Apple took over. Now their brand loyalty is beyond logic and should rightly be classed as a cult, within the leagues of evangelical Christians and the like. I speak of not an undercover Microsoft advocate, but a Mac lover and of all things Apple (this is written on a iMac!). I have been abused by its power of persuasion and the temptation to touch its glossy, silky and damn right beautiful design. The magnet developed to attract bone marrow they turn on when the Apple Store opens pulls anyone within a 100 metre radius (not proven for the record). Once your inside your common sense of willpower is now a distant memory and you begin your journey of enlightenment. The question arises, do I need this or want it? You pause and push the ‘want’ philosophy out of the door (the magnet normally repels this instinct) and convince yourself its a necessity, no reason to look anywhere else or consult independent financial advice. With a little time and a few words from the “Genius” your sold. So your baptized in the temple that Apple have raised. You visit on occasions like most dormant Christians, until a revelation appears from the scriptures in California (the iPad most recently) and you begin your pilgrimage once again. The point to this article is that all the teams at Apple must be congratulated, for they have started something so big, so huge that questions appear. Can they continue with world dominance? Or more significantly can anyone tear them down?
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